Studies

What the market is actually doing.

Original research on home services marketing. Each study reads thousands of real ads and landing pages, then boils them down to the moves the biggest buyers already make. Free to view. Download the PDF for your team.

All studies

2 studies

Roofing · October 2026

Roofing Google Ads Study

Who buys roofing ads on Google, what their headlines and offers say, and how the biggest buyers build their ad pages. 14,614 ads from 439 roofing advertisers across 20 US metros.

439 roofing advertisers

14,614 ads analyzed

25 slides

Read the study

Pest control · October 2026

Pest Control Google Ads Study

Who buys pest control ads on Google, what their headlines and offers say, and where the clicks land. 788 unique ads from 247 pest advertisers across 20 US metros, compared with HVAC, plumbing and roofing.