The work speaks for itself.
Real engagements with home services operators and PE-backed platforms. What the situation was, what I did, and what changed.
All case studies
7 case studiesLifted leads per visitor 16% overnight.
Rebuilt the site around native quote forms and paid landing pages. Every website channel converted better from launch day.
Tripled marketing revenue in four months.
Split Google Ads by pest, opened two new map listings and matched every lead to a closed job in the CRM.
Cut cost per booked appointment 24%.
Rebuilt paid search one market at a time and tied every lead to the CRM. More appointments, each one cheaper.
Gave a 40-truck HVAC company a growth plan.
Wrote the strategy memos, rebuilt the Google listings and found why reviews had stalled. The owner signed off 12 decisions in one meeting.
Grew leads 500%+ across merged sites.
Acquired and consolidated 5–10 domains into one platform with zero traffic loss and modern, converting templates.
Drove 200–300% more calls from organic.
Rebuilt the site around conversion and rolled out programmatic geo pages to turn dead SEO into booked jobs.
Took ROAS from sub-1.0 to 1.5–5.0x+.
Closed the revenue feedback loop and rebuilt campaign structure so a money-losing account became a profitable growth channel.