HEY, I’M SHANE 👋

I’m an accountant turned SEO expert. Subscribe to get access to exclusive tips and SEO strategies I don’t share with anyone else.
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ABOUT SHANE

I’m a former CPA turned entrepreneur and SEO expert. I’ve scaled businesses through SEO in industries like men’s fashion, pest control, diamonds, and fitness, all through strategic SEO and content marketing.

From 2020 to 2024, I led SEO strategy as VP at Three Ships, an enterprise-level publishing company generating over $300mn in annual revenue. There I oversaw a team of 30+ across a portfolio of owned and operating organic assets collectively generating $30+ million in annual revenue from SEO.

Today, I help business owners and marketing leaders generate more inbound leads and sales via Google organic search.

PORTFOLIO oF WEBSITES I’VE SOLD

These are some websites I’ve started, grown, and sold with SEO from 2016 – 2021. From $20K – $1M+ in proceeds.

BOW TIES

Asking Price

$ 20,000

Sold
Annual Revenue

$ 24,000

Net Profit

$ 18,000

PEST CONTROL

Asking Price

$ 1,370,000

Sold
Annual Revenue

$ 443,000

Net Profit

$ 443,000

crossfit site

FITNESS

Asking Price

$ 180,000

Sold
Annual Revenue

$ 87,000

Net Profit

$ 87,000

JEWELRY

Asking Price

$ 500,000

Sold
Annual Revenue

$ 216,000

Net Profit

$ 216,000

LISTEN TO INTERVIEWS WITH SHANE

I’ve been featured on some of the largest podcasts and YouTube channels in the SEO industry. Check them out below!

READ SHANE’S RECENT POSTS ON X

A few times a week I post what’s working for me in SEO and various analysis
I might be working on. Make sure to follow!

As a a VP of SEO specializing in lead gen affiliate managing 40+ people there are 18 (not so obvious) tools I use almost everyday...

🧵 1/20

(even if you're not in SEO, check these out 😉)

@Abhishek_kurve @soccerjmitch 100% agree. I would not start a content biz in 2024, but rather use a blog or SEO to power growth for a real brand with digital or physical products alongside other methods (podcast, youtube, etc). One example I like a lot is thedigitalprojectmanager(.)com.

Long Term Focus

When you're focused on a niche for as long as Derek (10+ years) you know exactly what your reader cares about. That and you're able to strike above market deals with brands. No doubt Derek gets paid more than most for a mattress sale. (8/9)

Strategic Tooltips

Derek uses tooltips a lot in his content to to help a user who wants more context on his grading criteria. If they don't understand how Derek graded "edge support" they can get a quick answer. No doubt this helps users trust the content (5/9).

Spent about 20 hours producing this SEO breakdown of how NapLab(.)com a DR 41 site is outranking Forbes, CNET, and Wirecutter for mattress review terms.

Was unsure how it'd perform but seems to be resonating.

Here're the highlights ICYMI 🧵 (1/9)

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RECENT VIDEOS FROM SHANE

I will occasionally publish videos to explaining how you can implement some of my SEO strategies into your website.