HEY, I’M SHANE 👋
ABOUT SHANE
I’m a former CPA turned entrepreneur and SEO expert. I’ve scaled businesses through SEO in industries like men’s fashion, pest control, diamonds, and fitness, all through strategic SEO and content marketing.
From 2020 to 2024, I led SEO strategy as VP at Three Ships, an enterprise-level publishing company generating over $300mn in annual revenue. There I oversaw a team of 30+ across a portfolio of owned and operating organic assets collectively generating $30+ million in annual revenue from SEO.
Today, I help business owners and marketing leaders generate more inbound leads and sales via Google organic search.
PORTFOLIO oF WEBSITES I’VE SOLD
BOW TIES
$ 20,000
$ 24,000
$ 18,000
PEST CONTROL
$ 1,370,000
$ 443,000
$ 443,000
FITNESS
$ 180,000
$ 87,000
$ 87,000
JEWELRY
$ 500,000
$ 216,000
$ 216,000
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As a a VP of SEO specializing in lead gen affiliate managing 40+ people there are 18 (not so obvious) tools I use almost everyday...
🧵 1/20
(even if you're not in SEO, check these out 😉)
@Abhishek_kurve @soccerjmitch 100% agree. I would not start a content biz in 2024, but rather use a blog or SEO to power growth for a real brand with digital or physical products alongside other methods (podcast, youtube, etc). One example I like a lot is thedigitalprojectmanager(.)com.
Long Term Focus
When you're focused on a niche for as long as Derek (10+ years) you know exactly what your reader cares about. That and you're able to strike above market deals with brands. No doubt Derek gets paid more than most for a mattress sale. (8/9)
Strategic Tooltips
Derek uses tooltips a lot in his content to to help a user who wants more context on his grading criteria. If they don't understand how Derek graded "edge support" they can get a quick answer. No doubt this helps users trust the content (5/9).
Spent about 20 hours producing this SEO breakdown of how NapLab(.)com a DR 41 site is outranking Forbes, CNET, and Wirecutter for mattress review terms.
Was unsure how it'd perform but seems to be resonating.
Here're the highlights ICYMI 🧵 (1/9)
@SoyWillySEO Good question, my guess is a mixture of returning or reselling them. I’ll email them and report back!
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