HEY, I’M SHANE 👋
ABOUT SHANE
I’m a former CPA turned entrepreneur and SEO expert. I’ve scaled businesses through SEO in industries like men’s fashion, pest control, diamonds, and fitness, all through strategic SEO and content marketing.
From 2020 to 2024, I led SEO strategy as VP at Three Ships, an enterprise-level publishing company generating over $300mn in annual revenue. There I oversaw a team of 30+ across a portfolio of owned and operating organic assets collectively generating $30+ million in annual revenue from SEO.
Today, I help business owners and marketing leaders generate more inbound leads and sales via Google organic search.
PORTFOLIO oF WEBSITES I’VE SOLD
BOW TIES
$ 20,000
$ 24,000
$ 18,000
PEST CONTROL
$ 1,370,000
$ 443,000
$ 443,000
FITNESS
$ 180,000
$ 87,000
$ 87,000
JEWELRY
$ 500,000
$ 216,000
$ 216,000
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Merry Christmas, here's another site utilizing a 301 site migration to recover from SEO declines.
veterinarians. org 👉 total. vet
Declined from 200K -> 0, now back to 40K in a 3 months.
Not a total recovery but there's clearly some signal here.
Let's see if it sticks.
New affiliate site (drinking-water. co) 0 -> 20K search traffic in 3 months
Spotted with my new SEO tool 'SiteCurve'...
It has a built-in unique metric 'Curve Score'
Curve Score reveals how well a website ranks relative to its authority. Coming Feb 2025.
Last week, I got an email from a former colleague (who works in SEO) asking if they should switch careers.
They are at the manager level and have been in SEO for about five years.
They sent me two articles they read from Gartner (the research firm) stating that search traffic…
For those websites affected by the HCU update and saw traffic declines, you should consider using Substack, Medium, or Beehiiv to host your blog content.
🧵 1/7
Beehiiv can also work though Substack has more authority.
🧵 6/7
You should treat your Substack, Medium, or Beehiiv like any other site and build internal links, create topical authority with a deep content library etc.
Hope this helps. 🍻
🧵 7/7
I like these new AIO citation links... "Nerdwallet says..." These will definitely increase CTR for publishers...
Sorry USNews, you dont get to play in affiliate SEO anymore either...
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