HEY, I’M SHANE 👋

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ABOUT SHANE

I’m a former accountant turned SEO and online entrepreneur. In 2016, I started a D2C e-commerce shop selling bow ties via SEO and content marketing. I pivoted to affiliate marketing in 2017 launching websites in various niches such as pest control, diamonds, and fitness. I’ve personally built and sold multiple 6 and 7-figure websites out of this pivot using SEO and content marketing strategies. Currently, I’m the VP of SEO at Three Ships, a holding company that owns more than 50 review and media websites. I oversee and lead SEO, digital PR, and M&A strategy.

PORTFOLIO oF WEBSITES I’VE SOLD

These are my personal websites I’ve started, grown, and sold since 2016. From $20K – $1M+ in proceeds.

BOW TIES

Asking Price

$ 20,000

Sold
Annual Revenue

$ 24,000

Net Profit

$ 18,000

PEST CONTROL

Asking Price

$ 1,370,000

Sold
Annual Revenue

$ 443,000

Net Profit

$ 443,000

crossfit site

FITNESS

Asking Price

$ 180,000

Sold
Annual Revenue

$ 87,000

Net Profit

$ 87,000

JEWELRY

Asking Price

$ 500,000

Sold
Annual Revenue

$ 216,000

Net Profit

$ 216,000

LISTEN TO INTERVIEWS WITH SHANE

I’ve been featured on some of the largest podcasts and YouTube channels in the SEO and affiliate marketing industry. Check them out below!

READ SHANE’S RECENT POSTS ON X

A few times a week I post what’s working for me in SEO and various analysis
I might be working on. Make sure to follow!

As a a VP of SEO specializing in lead gen affiliate managing 40+ people there are 18 (not so obvious) tools I use almost everyday...

🧵 1/20

(even if you're not in SEO, check these out 😉)

Spent about 20 hours producing this SEO breakdown of how NapLab(.)com a DR 41 site is outranking Forbes, CNET, and Wirecutter for mattress review terms.

Was unsure how it'd perform but seems to be resonating.

Here're the highlights ICYMI 🧵 (1/9)

Here's an affiliate website that...

1. Has a 5 year consistent upward traffic curve
2. Is 90%+ "best" affiliate content (1K+ pages)
3. Isn't DR60+ but ranks above DR90+ sites

babygearlab(.)com

My notes on their SEO strategy... 🧵 (1/9)

Updated my monthly tracking sheet for the 33 (now 34) sites that grew out of the helpful content update.

TLDR: Not a ton of activity last 30 days, but seeing more pure content sites decline (headphonesaddict and guitarlobby)

Here're my quick takeaways...

- Only a few websites…

Here's an affiliate website that...

1. Grew 10% traffic during the HCU
2. Also monetizes w/ digital products and memberships
3. Isn't DR80+ (but ranks above DR90+ sites)

thedigitalprojectmanager(.)com

My notes on their SEO strategy... 🧵 (1/9)

This is the most important workbook I use to run my 8-figure lead gen SEO business...

Here's what's in it and how I use it to grow revenue and get more traffic... 👇

First off...

The tab that I am on in the screenshot is a view with last week performance by page.

I have 8…

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RECENT VIDEOS FROM SHANE

I will occasionally publish videos to explaining how you can implement some of my SEO strategies into your website.