Multi-site M&A: 500%+ lead growth

The challenge

A stagnant multi-service home services website, lawn, gutters, pest control, windows, and foundation repair, built in the early 2010s and generating virtually no leads.

The client was acquiring competing websites and needed help merging them into one platform without losing the SEO value that made those domains worth buying in the first place. Done wrong, a migration like this evaporates years of authority overnight.

The strategy

Acquisition target selection. Evaluated and prioritized domains by traffic quality, backlink profile, and merger complexity, so we acquired authority we could actually keep.

Technical migration mapping. Built URL-by-URL redirect maps for every acquired domain, ensuring zero traffic loss through each merge.

Complete site refresh. Rebuilt the outdated templates with modern, mobile-first, conversion-optimized designs. The acquired traffic now landed on pages that actually converted.

Authority consolidation. Concentrated the backlink authority from multiple domains into one powerful platform rather than leaving it scattered across competing sites.

The results

500%+ year-over-year lead growth. The combined entity outperformed the sum of its parts, sites that previously converted poorly now fed into optimized templates, and the consolidated authority pushed the platform from stagnant to millions of annual visits.

What I'd do differently

Lock the redirect map and the new templates before the first acquisition closes. Migrating onto a half-finished platform creates rework you can't afford when you're doing this 5–10 times.