I embed in your pressure washing business as your marketing leader, own SEO, paid, LSAs, Google Business Profile, instant quoting, attribution, and intake, and stay accountable to one number: booked jobs, average ticket, and recurring revenue.
As your fractional CMO, I'm the senior marketing leader your pressure washing company gets without paying $200K+ for a full-time hire. I set the growth strategy, lead the vendors and CSRs who touch marketing, and own the result the way a full-time CMO would. The difference is that I'm not just advising from the sidelines, I'm in the account doing the work and reporting on it.
The first thing I build is real attribution. I set up call tracking with CallRail or CallTrackingMetrics, pair it with online instant quoting, and connect it all to your CRM, whether that's Jobber, Housecall Pro, Responsibid, or something else, so we can see which leads actually turn into single jobs, full-house bundles, or commercial contracts. That tells me where to scale spend and where to cut it, instead of guessing from lead counts. For pressure washing specifically, most work is one-time or occasional, so I market to the real economics: the levers are bundling services to raise the average ticket and building light recurring revenue through annual and semi-annual maintenance plans and commercial contracts. So I push to win the full-house bundle on every visit, then layer recurring work on top of it.
The role is strategic, not just tactical. I run competitive and market analysis to understand what other pressure washing companies in your markets are doing, from the cheap side-hustlers to any franchises, then use that to inform your strategy and your business direction from a marketing lens: where to push, which neighborhoods and commercial accounts to chase, and how to position on proof and professionalism instead of price. And I stay close. I'm in your inbox most days, send a weekly performance report, and keep you current on exactly what got done and what's next. Most pressure washing owners get strategy from a consultant, execution from an agency, and accountability from no one. I bring all of that into one person who owns the number.
Senior marketing leadership and hands-on execution for pressure washing operators who need a CMO but aren't ready to hire one full-time.
10 years embedded in home services across HVAC, plumbing, pest, electrical, and roofing. I'm not a generalist consultant learning your industry on your dime.
I've generated $100M+ in revenue and 2M+ leads. I measure CAC, LTV, average ticket, and booked jobs, not impressions or click-through rates.
No account managers, no handoffs, no junior team running your strategy. You get me on every call, owning the outcome.
I wire up CallRail and CallTrackingMetrics and connect them to your CRM so we know exactly which leads turn into single jobs, full-house bundles, and commercial contracts, then scale the spend that's actually working.
Every engagement follows the same arc: understand the market and your business first, then build a plan tied to revenue, then execute and report.
I start by auditing your market with tools most operators don't have access to, so I can see who's winning, who's losing, and why. That tells us where the real opportunity is before we spend a dollar.
Then I dig into your own execution and learn the business: what you've tried, what's worked, what hasn't, and where your jobs, bundles, commercial contracts, and revenue are actually coming from today. No generic playbook gets applied until I understand your numbers.
I build a plan to hit and exceed your revenue goals, with clear milestones, realistic timelines, and a budget mapped to the goal. You know what we're doing, when, and what it should return before we start.
Part of onboarding is getting your positioning right. The barrier to entry is low, so most pressure washing companies look identical and get dragged into a race to the bottom on price against side-hustlers with a trailer. I tease out what you actually do that no one else does (soft-wash expertise that won't damage a roof or siding, fully insured, professional, real before-and-after proof) and make that the center of your message.
We typically rebuild or significantly improve the website and paid landing pages using conversion-optimization best practices, then A/B and split-URL test with tools like Visual Website Optimizer to keep lifting conversion rate over time.
I track every marketing channel with CallRail tracking numbers and online instant-quote forms, and I listen to call transcripts to see how your office is booking jobs and whether they're upselling the bundle (house plus driveway plus gutters) instead of quoting a single service. Then I report spend, CPL, CAC, average ticket, and ROAS by channel every week or two, so we always know where to put dollars to scale.
This is the same playbook I've used to scale home services brands to $100M+ in revenue, applied to how pressure washing actually grows.
Most pressure washing work is one-time or occasional, so the biggest lever isn't more leads, it's more revenue per visit. I build the marketing and intake around bundling: a house soft wash that turns into house plus driveway plus gutters plus the back deck on the same stop. I'd rather win one full-house bundle at a healthy ticket than three lone driveway cleans that barely cover the drive time.
Pressure washing doesn't have a service contract baked in like some trades, so I create the recurring layer myself. I market annual and semi-annual maintenance plans to homeowners who re-book seasonally, and I go after commercial contracts (HOAs, property managers, storefronts, fleets, flatwork) that pay on a stable, repeating schedule. That recurring base is what smooths out the slow months and makes the business worth more.
Demand swings hard: spring and summer are peak for curb appeal, pre-summer cleanups, and real-estate prep, fall is moderate, and winter is slow in cold climates. I push budget toward the peaks to capture high-intent homeowner demand when it's there, and I pursue commercial work year-round so the calendar stays full when residential dries up.
Most of this demand is 'pressure washing near me', 'house washing', 'driveway cleaning', 'roof cleaning', and 'commercial pressure washing'. I tighten your Google Business Profile, build service and city pages structured by intent (house wash vs concrete vs roof vs commercial), and push review velocity backed by before-and-after photos so you win the Map Pack, where the high-intent local jobs actually live.
A single driveway clean, a full-house bundle, and a commercial contract are worth very different amounts, so they need different bids and different pages. I structure Local Services Ads and search by intent (house wash, concrete, roof, commercial), lean into paid social where dramatic before-and-after video performs extremely well, and route everyone to an online instant quote because that's what converts. The revenue data from your CRM goes back to the platforms so they optimize toward high-ticket bundles and commercial work, not cheap one-off clicks.
I track what the other pressure washing companies in your markets are doing across SEO, paid, reviews, pricing, and offers, including the cheap side-hustlers and any franchises. Marketing is a lens on the whole business, so I bring you the competitive picture and help you decide where to push, which neighborhoods and commercial accounts to chase, and how to position so you compete on proof and professionalism instead of racing them to the bottom on price.
Speed-to-lead, an online instant quote that's easy to book, a script that upsells the bundle instead of quoting one service, and missed-call text-back. In pressure washing, the difference between a single driveway and a full-house bundle, and whether commercial leads get captured and followed up carefully, is almost always intake and process, not more spend. It's usually the fastest win in the first 60 days.
An agency rents you a channel. As your fractional CMO, I own your growth. Here's the difference where it matters for pressure washing.
Start with a free 30-minute call. Where you are now, where you want to go, and whether a fractional CMO is the right fit.
