I embed in your window replacement business as your marketing leader, own SEO, paid, LSAs, Google Business Profile, attribution, and intake, and stay accountable to one number: qualified in-home appointments and signed contracts.
As your fractional CMO, I'm the senior marketing leader your window replacement company gets without paying $200K+ for a full-time hire. I set the growth strategy, lead the vendors and CSRs who touch marketing, and own the result the way a full-time CMO would. The difference is that I'm not just advising from the sidelines, I'm in the account doing the work and reporting on it.
The first thing I build is real attribution. I set up call tracking with CallRail or CallTrackingMetrics and connect it to your CRM, whether that's MarketSharp, improveit360, or another home-improvement system, so we can see which leads actually turn into set appointments and signed contracts. That tells me where to scale spend and where to cut it, instead of guessing from lead counts. Window replacement is a high-ticket, financing-driven, in-home-sales business with no recurring base, where a full-home job runs $8,000 to $25,000 or more and the free in-home estimate is the conversion event. So I market to the real economics: the goal is generating qualified appointments at a good cost per appointment, and a strong in-home sales process with the right financing offers closes them.
The role is strategic, not just tactical. I run competitive and market analysis to understand what other window replacement companies in your markets are doing, from the national brands and big-box installers to the local shops, then use that to inform your strategy and your business direction from a marketing lens: where to push, which markets to enter, and how to position around local service, quality, warranty, and honest pricing. And I stay close. I'm in your inbox most days, send a weekly performance report, and keep you current on exactly what got done and what's next. Most window replacement owners get strategy from a consultant, execution from an agency, and accountability from no one. I bring all of that into one person who owns the number.
Senior marketing leadership and hands-on execution for window replacement operators who need a CMO but aren't ready to hire one full-time.
10 years embedded in home services across HVAC, plumbing, pest, electrical, and roofing. I'm not a generalist consultant learning your industry on your dime.
I've generated $100M+ in revenue and 2M+ leads. I measure cost per appointment, close rate, and signed contracts, not impressions or click-through rates.
No account managers, no handoffs, no junior team running your strategy. You get me on every call, owning the outcome.
I wire up CallRail and CallTrackingMetrics and connect them to your CRM so we know exactly which leads turn into set appointments and signed jobs, then scale the spend that's actually working.
Every engagement follows the same arc: understand the market and your business first, then build a plan tied to revenue, then execute and report.
I start by auditing your market with tools most operators don't have access to, so I can see who's winning, who's losing, and why. That tells us where the real opportunity is before we spend a dollar.
Then I dig into your own execution and learn the business: what you've tried, what's worked, what hasn't, and where your appointments, demos, and signed contracts are actually coming from today. No generic playbook gets applied until I understand your numbers, your average ticket, and your close rate.
I build a plan to hit and exceed your revenue goals, with clear milestones, realistic timelines, and a budget mapped to the goal. You know what we're doing, when, and what it should return before we start.
Part of onboarding is getting your positioning right. Most window replacement companies go to market like the national brands, so they get pulled into a discount war and high-pressure quotes. I tease out what you actually do that no one else does (local service, install quality, warranty, honest pricing) and make that the center of your message against Renewal by Andersen, Window World, and Pella.
We typically rebuild or significantly improve the website and paid landing pages using conversion-optimization best practices, then A/B and split-URL test with tools like Visual Website Optimizer to keep lifting conversion rate over time.
I track every marketing channel with CallRail tracking numbers and listen to call transcripts to see how your intake team is setting in-home appointments and qualifying homeowners. Then I report spend, cost per appointment, cost per signed job, and ROAS by channel every week or two, so we always know where to put dollars to scale.
This is the same playbook I've used to scale home services brands to $100M+ in revenue, applied to how window replacement actually grows.
Window replacement is a high-ticket, one-time sale with no recurring base. A full-home job runs $8,000 to $25,000 or more, so the math runs on lead quality, appointment-set rate, average ticket, and close rate, not lead volume. One signed job pays for a lot of leads, so I'd rather pay more for a confirmed in-home appointment with a qualified homeowner than chase a pile of cheap single-window repair inquiries that never buy.
I set up CallRail or CallTrackingMetrics so every call and form is tracked back to its channel, then connect that data to your CRM, whether it's MarketSharp, improveit360, or another home-improvement system. A single-window repair inquiry and a full-home replacement lead are worth wildly different amounts. So I track the full path (lead to set appointment to demo to signed contract) and measure cost per issued appointment and cost per signed job, not just cost per lead, then scale the spend that produces signed contracts.
Homeowners replace windows for lower energy bills, curb appeal, old drafty or foggy glass, storm protection in some markets, and available rebates or tax credits. I build the message and the offers around those drivers, lean into spring and fall when interest peaks, and keep generating qualified appointments year-round instead of treating this like a seasonal-only category.
The high-intent searches are 'window replacement near me', 'replacement windows', 'window installation', and 'energy efficient windows'. I tighten your Google Business Profile, build service and city pages structured by intent (replacement windows, specific window types, doors), and push review velocity so you win the Map Pack, with reviews, financing, and warranty messaging doing the convincing.
This is a financing-driven, in-home-sales category, so the free in-home estimate is the conversion event and the offer carries the monthly-payment and 0% promo framing. I structure Google Ads, Local Services Ads, paid social with before-and-after and energy-savings angles, and retargeting for a long consideration window, then send signed-contract data from your CRM back to the platforms so they optimize toward set appointments and signed jobs, not cheap clicks.
I track what the national brands (Renewal by Andersen, Window World, Pella) and the big-box installers are doing across SEO, paid, reviews, financing offers, and pricing, alongside the other local replacement-window companies, and fold that into the strategy. Marketing is a lens on the whole business, so I bring you the competitive picture and help you position around local service, quality, and honest pricing against high-pressure national sales.
Fast response to set the in-home appointment, confirmation and reminder sequences to cut no-shows, real qualification so you only sit with homeowners who own the home and have a budget, and disciplined quote follow-up. With a high CPL and a long sales cycle, a strong marketing-to-sales handoff and a higher appointment-set rate is almost always the fastest win in the first 60 days, and a strong in-home sales process closes them.
An agency rents you a channel. As your fractional CMO, I own your growth. Here's the difference where it matters for window replacement.
Start with a free 30-minute call. Where you are now, where you want to go, and whether a fractional CMO is the right fit.
