Shane Dutka
Why Me
What I do

The marketing functions I own as your fractional CMO. Each tied to booked jobs.

  • SEO
  • Google Ads
  • Local Services Ads
  • Google Business Profile
  • Marketing Attribution
  • Conversion Optimization
  • Call Center Optimization
  • Offer Strategy
  • Brand Positioning
Fractional CMO by industry

I work across home services. Pick your trade to see how I'd approach it.

  • HVAC
  • Plumbing
  • Electrical
  • Roofing
  • Pest Control
  • Window Replacement
  • Siding
  • Gutters
  • Foundation Repair
  • Restoration
  • Remodeling
  • Solar
  • Tree Service
  • Landscaping
  • Painting
  • Window Cleaning
  • Pressure Washing
  • Cleaning
  • Garage Doors
  • Junk Removal
Case Studies
How It Works Free Consultation
Why Me
SEO Google Ads Local Services Ads Google Business Profile Marketing Attribution Conversion Optimization Call Center Optimization Offer Strategy Brand Positioning
HVAC Plumbing Electrical Roofing Pest Control Window Replacement Siding Gutters Foundation Repair Restoration Remodeling Solar Tree Service Landscaping Painting Window Cleaning Pressure Washing Cleaning Garage Doors Junk Removal
Case Studies How It Works
Legal

Privacy Policy

Last updated June 29, 2026

This Privacy Policy describes how DCS3, LLC, doing business as ShaneDutka.com ("we," "us," or "our"), operating at shanedutka.com (the "Site"), collects, uses, and protects information about you. By using the Site or submitting a form, you agree to the practices described here.

Information we collect

We collect information you provide directly to us, including:

  • Contact details — your name, email address, and phone number (if you provide one).
  • Business details — information such as your company's annual revenue range and the message you send us.
  • Consent records — whether you opted in to receive text messages, and the date, time, and source of that consent.
  • Usage data — basic technical information such as IP address, browser type, and pages visited, collected automatically.

How we use your information

  • To respond to your inquiries and schedule consultations.
  • To send you the transactional and, where you have opted in, marketing communications you requested.
  • To operate, maintain, and improve the Site.
  • To comply with our legal and regulatory obligations.

SMS / text messaging and mobile information

If you provide your phone number and check a consent box on our contact form, you agree to receive text messages from ShaneDutka.com at that number. There are two separate, optional opt-ins: one for transactional (non-marketing) messages about your inquiry, scheduling, and consultation details, and one for marketing messages about offers, promotions, and updates. Consent to receive text messages is never a condition of any purchase or of submitting the form.

  • Message frequency: Message frequency varies.
  • Cost: Message and data rates may apply.
  • Opt-out: Reply STOP to any message to unsubscribe at any time.
  • Help: Reply HELP for assistance, or email shane@shanedutka.com.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties.

How we share information

We do not sell, rent, or trade your personal information. We share information only with service providers who help us operate the Site and communicate with you (for example, our email and SMS delivery providers), and only to the extent needed to perform those services. We may also disclose information when required by law. As stated above, mobile opt-in data and consent are never shared with third parties or affiliates for marketing purposes.

Cookies and analytics

The Site may use cookies and similar technologies to understand how visitors use the Site and to improve it. You can control cookies through your browser settings.

Data security

We use reasonable administrative, technical, and physical safeguards designed to protect the information you provide against unauthorized access, disclosure, alteration, or destruction. Form submissions are transmitted over encrypted HTTPS connections, access to personal information is limited to people who need it to operate our services, and we rely on reputable service providers (such as our email and SMS delivery vendors) that maintain their own security controls. No method of transmission or storage is completely secure, but we review our practices regularly and work to keep your information protected.

Data retention

We retain your information for as long as needed to provide our services, maintain records of consent, and comply with our legal obligations, after which we delete or anonymize it.

Your choices and rights

You may opt out of marketing emails using the unsubscribe link, opt out of text messages by replying STOP, and request access to or deletion of your personal information by contacting us. We will honor applicable privacy rights under the law.

Children's privacy

The Site is intended for businesses and is not directed to children under 13. We do not knowingly collect information from children.

Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version here and revise the "Last updated" date above.

Contact us

Questions about this Privacy Policy? Contact DCS3, LLC at shane@shanedutka.com or (703) 434-9745. Mailing address: 1520 Belle View Blvd #3057, Alexandria, VA 22307.

Get in touch

Need a marketing partner, not another vendor?

I read every inquiry. — Shane

(703) 434-9745 · shane@shanedutka.com 1520 Belle View Blvd #3057, Alexandria, VA 22307
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© 2026 DCS3, LLC (DBA ShaneDutka.com). All rights reserved.
Shane Dutka

Free Consultation.

Fill this out and I'll reach out to set up a time. No decks, no pitch.

  • Reply within one business day
  • 10 yrs in home services, $100M+ revenue driven
  • Straight answers, no pitch

I read every inquiry. — Shane

Text updates (optional)

See our Privacy Policy and Terms.

Prefer email? shane@shanedutka.com

Got it.

I'll be in touch within one business day. Check your inbox for a confirmation. Shane