HEY, I’M SHANE 👋
ABOUT SHANE
I’m a former accountant turned SEO and online entrepreneur. In 2016, I started a D2C e-commerce shop selling bow ties via SEO and content marketing. I pivoted to affiliate marketing in 2017 launching websites in various niches such as pest control, diamonds, and fitness. I’ve personally built and sold multiple 6 and 7-figure websites out of this pivot using SEO and content marketing strategies. Currently, I’m the VP of SEO at Three Ships, a holding company that owns more than 50 review and media websites. I oversee and lead SEO, digital PR, and M&A strategy.
PORTFOLIO oF WEBSITES I’VE SOLD
BOW TIES
$ 20,000
$ 24,000
$ 18,000
PEST CONTROL
$ 1,370,000
$ 443,000
$ 443,000
FITNESS
$ 180,000
$ 87,000
$ 87,000
JEWELRY
$ 500,000
$ 216,000
$ 216,000
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More SEOs and bloggers need to think like business owners.
A boring yet critical business management concept (coined by Amazon) very few implement but has helped us grow traffic by 350% in 2023 is...
Single threaded leadership.
Here're a few examples in my SEO team... 🧵 (1/8)
Is user experience apart of your SEO strategy in 2024?
It should be.
Most websites look and read nearly identical thanks to tools like Clearscope, Surfer, etc.
Great UX can be your edge to grow rank and get more traffic.
Here's what my SEO team is doing. 🧵 (1/9)
We at Three Ships love programmatic SEO. We have (by my last count) ~225K programmatic pages over 20+ templates on 3 sites.
Its high risk, high reward. If your pages aren't good you risk hurting your site. Here're some of my favorite examples to use as inspiration 🧵 (1/8)
Zapier (DR91 / 6.2M Traffic / 814K Pages)
With 800K+ pages in their /app/ subfolder targeting terms like "integrate x with y" and "x intergrations".
You could also consider this "product led seo" given Zapier tailored their product to fit into an SEO strategy. (7/8)
Most SEOs are terrible at managing freelancers and tend to treat them like second class citizens.
We have 17 freelancers (mix of writers and editors) working on just one of our websites.
Here's what we did to get 2x the output and 10x the quality. 🧵 (1/7)
As a VP of SEO, I have oversight over 39 full-time employees (not including freelancers or VAs) 6 of those report directly report to me.
Here’re some of the meetings I have each week with my team (w/ their purpose)… 🧵 (1/10)
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