HEY, I’M SHANE 👋
ABOUT SHANE
I’m a former accountant turned SEO and online entrepreneur. In 2016, I started a D2C e-commerce shop selling bow ties via SEO and content marketing. I pivoted to affiliate marketing in 2017 launching websites in various niches such as pest control, diamonds, and fitness. I’ve personally built and sold multiple 6 and 7-figure websites out of this pivot using SEO and content marketing strategies. Currently, I’m the VP of SEO at Three Ships, a holding company that owns more than 50 review and media websites. I oversee and lead SEO, digital PR, and M&A strategy.
PORTFOLIO oF WEBSITES I’VE SOLD
BOW TIES
$ 20,000
$ 24,000
$ 18,000
PEST CONTROL
$ 1,370,000
$ 443,000
$ 443,000
FITNESS
$ 180,000
$ 87,000
$ 87,000
JEWELRY
$ 500,000
$ 216,000
$ 216,000
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As a a VP of SEO specializing in lead gen affiliate managing 40+ people there are 18 (not so obvious) tools I use almost everyday...
🧵 1/20
(even if you're not in SEO, check these out 😉)
@Abhishek_kurve @soccerjmitch 100% agree. I would not start a content biz in 2024, but rather use a blog or SEO to power growth for a real brand with digital or physical products alongside other methods (podcast, youtube, etc). One example I like a lot is thedigitalprojectmanager(.)com.
Long Term Focus
When you're focused on a niche for as long as Derek (10+ years) you know exactly what your reader cares about. That and you're able to strike above market deals with brands. No doubt Derek gets paid more than most for a mattress sale. (8/9)
Strategic Tooltips
Derek uses tooltips a lot in his content to to help a user who wants more context on his grading criteria. If they don't understand how Derek graded "edge support" they can get a quick answer. No doubt this helps users trust the content (5/9).
Spent about 20 hours producing this SEO breakdown of how NapLab(.)com a DR 41 site is outranking Forbes, CNET, and Wirecutter for mattress review terms.
Was unsure how it'd perform but seems to be resonating.
Here're the highlights ICYMI 🧵 (1/9)
@SoyWillySEO Good question, my guess is a mixture of returning or reselling them. I’ll email them and report back!
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