The Blog

Learn what’s working for Shane when it comes to SEO and marketing through detailed guides and case studies.

Researching Mega Competitive SERPs

At least monthly I research a number of really competitive SERPs. SERPs like best vpn for streaming, best online casino, best credit card, etc. I don’t have sites in these niches, but I know they are mega competitive. Businesses spend $1,000s on links and full time SEOs to tweak and optimize these pages. You know
crossfit site

My Fitness Blog

In this post, I want to explain why I bought it, what I did when I had it, and why I ended up selling it so soon after purchase. Why I Bought This Fitness Site After selling my pest site in September of 2019, I had some capital to deploy into new projects. I knew

My Pest Control Blog

I started the pest control blog in February of 2017, about 7 months after I launched the bow tie site (August 2016). This article will specifically let you in on why I picked pest control as a niche, how I built the site, and why I sold it. Below is a screencap of the listing

My Bow Tie Blog

This was my very first attempt at blogging way back in 2015/2016 and basically where I cut my teeth on SEO and learning how to convert organic search traffic into money. This article will specifically let you in on why I picked bow ties as a niche, how I built the site, and why I

How To Scale Linkbuilding Program (A Complete Guide)

Given the current SEO climate and Google’s continued reliance on links as a signal in its algorithm, building a scalable linkbuilding process IS CRITICAL to off-page SEO and a successful inbound marketing strategy. In addition to marketing, I have a background in information systems, information technology, and process improvement, so when I see a process

My Jewelry Blog

A UPDATE FROM SHANE This write-up was written in 2020. I sold my Jewelry blog for $500,000 on EmpireFlippers.com on 6/1/2021. This write-up still reflects my strategy for this site and why I entered the jewelry niche, so I am leaving it up for you to learn! This article will specifically let you in on

Entrepreneurship, Self-Doubt, And Celebrating Small Wins

I’ll be honest… even still with the success I’ve been fortunate to have had, I still have many days where self-doubt creeps in and kicks me down. I just hit the 250 subscriber mark on YouTube, and it feels good. It feels like progress. But at the same time, there were many days where I

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Create Linkable Content With Angles & Positioning

Struggling to consistently create content that gets links? Then this post might be for you. Or… at the very least change the way you think about the content you create. Right now I publish maybe 30-40 new pieces of content a month with only 1-2 or them being meant for linkbuilding. In this guide I want

Getting Started With Internet Marketing (A Beginner’s Guide)

So you want to get started with internet marketing? Great! But where do you begin? There are literally thousands of ways to make money online, but what way should YOU choose? This is an important question because the way that I’ve made money online might not work for you. Understanding this point is CRITICAL for

How To Scale Linkbuilding (A Complete Guide)

Given the current SEO climate and Google’s continued reliance on links as a signal in its algorithm, building a scalable linkbuilding process IS CRITICAL to off-page SEO and a successful inbound marketing strategy. In addition to marketing, I have a background in information systems, information technology, and process improvement, so when I see a process

Online Businesses (How Much Should You Invest?)

In this article, I’m going to break down how much I think you should be investing in online marketing, where the money should be going, and then how to get the most out of each dollar you spend. Also, this article will specifically focus on investing as it related to SEO based online business (i.e.,

4 Mistakes I Made With Internet Marketing (And How You Can Avoid)

[su_row][su_column size=”1/2″ center=”no” class=””] So… you want to start an online business but you’re worried about making mistakes? Totally understandable. Fortunately for you, I’ve made quite a few mistakes in my earlier days between wasting money on my website, needlessly buying inventory, or just listening to the wrong people. [/su_column] [su_column size=”1/2″ center=”no” class=””] What’s
blacklist

How To Use an Outreach Blacklist (Don’t Email the Same Person Twice!)

Your lists are small and still very much manageable with some simple Excel/Google spreadsheets. But as your business grows and you want to scale up the level of your outreach you’ll quickly notice the quantity of emails being sent and people being contacted can get into 100’s, 1,000’s, 10,000’s or even higher. If you’re not