The Challenge
Multiple agencies, conflicting advice, and no meaningful results. Messaging was vague, CTAs were buried, and visitors had no clear path to conversion.
The Strategy
- Conversion-first rebuild: clarify messaging, add obvious CTAs, and remove friction to calling.
- Meta title optimization: add tracked phone numbers to key meta titles to drive more calls.
- Programmatic SEO rollout: create geo-relevant pages for each market with real differentiation.
The Results
Programmatic pages hit a 100% indexing rate and began outranking older manual pages. Phone calls increased 200ā300% from organic.