The Challenge
A stagnant multi-service home services website—covering lawn, gutters, pest control, windows, and foundation repair—built in the early 2010s and generating virtually no leads. The client was acquiring competing websites and needed help merging them without losing SEO value.
The Strategy
- Acquisition target selection: evaluated and prioritized domains based on traffic quality, backlinks, and merger complexity.
- Technical migration mapping: URL-by-URL redirect maps for 5-10 acquired domains ensuring zero traffic loss.
- Complete site refresh: rebuilt outdated templates with modern, mobile-first, conversion-optimized designs.
- Authority consolidation: concentrated backlink authority from multiple domains into one powerful platform.
The Results
500%+ year-over-year lead growth. The combined entity outperformed the sum of its parts—sites that previously converted poorly now fed into optimized templates. From stagnant to millions of annual visits.