The Blog

Learn what’s working for Shane when it comes to SEO and marketing through detailed guides and case studies.

How To Scale Linkbuilding Program (A Complete Guide)

Given the current SEO climate and Google’s continued reliance on links as a signal in its algorithm, building a scalable linkbuilding process IS CRITICAL to off-page SEO and a successful inbound marketing strategy. In addition to marketing, I have a background in information systems, information technology, and process improvement, so when I see a process

My Jewelry Blog

Update: I sold my Jewelry blog for $500,000 on EmpireFlippers.com on 6/1/2021. This write-up still reflects my strategy for this site and why I entered the Jewelry niche, so I am leaving it up for you to learn! This article will specifically let you in on why I picked the jewelry niche, how I’m building

Entrepreneurship, Self-Doubt, And Celebrating Small Wins

I’ll be honest… even still with the success I’ve been fortunate to have had, I still have many days where self-doubt creeps in and kicks me down. I just hit the 250 subscriber mark on YouTube, and it feels good. It feels like progress. But at the same time, there were many days where I
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My Fitness Blog

In this post, I want to explain why I bought it, what I did when I had it, and why I ended up selling it so soon after purchase. Why I Bought This Fitness Site After selling my pest site in September of 2019, I had some capital to deploy into new projects. I knew
How to Write an About Us Page for Blogging

How to Write an About Us Page for Blogging (+ Examples)

In this post, I’m going to cover how to write an “About Us” page for blogging purposes. We will look at a few examples and go over my 4 tips for writing an About Us page that works for your blog. Specifically in this post I’ll be covering: Are “About Us” pages even important for

How To Make Money With Google Search (SEO Beginners Guide)

What is SEO? SEO or search engine optimization is the practice of taking a website and making it easy for search engines to crawl and quickly understand. It is the job of Google, Yahoo, and Bing to crawl (aka “index”) the internet and organize it so people can find what they are looking for. People

Return On Content Calculator (Do You Know The ROI of Your Blog Content?)

Here’s the thing. Most blog owners and publishers instinctively know that they need to create content to get more visits to make more money from display ads and clicks to their affiliates. But the one thing most people fail to do is set benchmarks that help them understand if their content is performing or not.

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My Pest Control Blog

I started the pest control blog in February of 2017, about 7 months after I launched the bow tie site (August 2016). This article will specifically let you in on why I picked pest control as a niche, how I built the site, and why I sold it. Below is a screencap of the listing

My Bow Tie Blog

This was my very first attempt at blogging way back in 2015/2016 and basically where I cut my teeth on SEO and learning how to convert organic search traffic into money. This article will specifically let you in on why I picked bow ties as a niche, how I built the site, and why I

My (Wife’s) Coffee Blog

It’s my smallest public site, and one that my wife actually runs on the side as a hobby where I help her with picking keywords and monetization. This article will specifically let you in on why we picked the coffee niche, how we’re building the site, and what we plan on doing to grow it.
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7 Tips To Make Money Online (While Working Full-Time)

Many people tell me that $1,000 or $2,000 extra dollars a month could really help go a long way, and it would be great to build something THEY OWN. And it’s true! Are you trying to make money online but you’re too busy working your 9-5 job? I’ve been there. Many people tell me that

My Baby Blog

It’s a smaller site, and one that I run SEO experiments on to test different theories before trying them on my bigger sites. This article will specifically let you in on why I picked the baby niche, how I’m building the site, and what I plan on doing to grow it. Why I Started BabySchooling.com

Create Linkable Content With Angles & Positioning

Struggling to consistently create content that gets links? Then this post might be for you. Or… at the very least change the way you think about the content you create. Right now I publish maybe 30-40 new pieces of content a month with only 1-2 or them being meant for linkbuilding. In this guide I want