Last Updated: April 5, 2025
SEO Education and Training
Shane Dutka, operating through ShaneDutka.com (collectively, “I,” “me,” “my,” or “Shane Dutka”) provides direct-to-consumer and direct-to-business SEO education, training, and implementation services. While I strive to deliver significant improvements in SEO performance and organic traffic, I cannot and do not guarantee specific rankings, traffic volumes, or revenue results. I believe that with proper education and implementation, businesses can be better prepared to make strategic SEO decisions, but individual results will vary based on numerous factors including your business model, website authority, competitive landscape, implementation timeline, and market conditions. All material is my intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited.
Examples, Case Studies, and Hypothetical Scenarios
I make no representation regarding the likelihood or probability that any actual or hypothetical implementation of my SEO strategies will achieve a particular outcome or perform in any predictable manner. Any historical traffic or revenue information in my presentations and materials represent specific client experiences and do not guarantee similar results for all clients. While I aim to deliver a 2X increase in SEO-driven revenue within 30 days through my CRO-first approach, these results cannot be guaranteed for every client.
Past performance is not a guarantee of future success, and results in any period may be far above or below those of previous clients. No representation is being made that any SEO implementation will or is likely to achieve traffic or revenue similar to those achieved in the past, or that significant losses will be avoided. Examples and hypothetical scenarios used in my presentations and materials may include information compiled from third-party sources. I believe the third-party information comes from reliable sources but do not guarantee its accuracy.
Testimonials and Results
To continually improve the customer experience, I survey my customers often. Nevertheless, it is difficult to track and ascertain those who fully implement all recommended strategies. Some customers engage with the program for educational purposes only – and do not complete all implementation steps – but may be included in satisfaction survey results.
Testimonials and reviews are individual experiences and personal opinions of those who have purchased my SEO Revenue Accelerator program. Individual results will vary, and testimonials and/or reviews may not be typical. Results rely on individual effort, time, and skill of each customer, as well as unknown conditions and other factors including but not limited to: existing website authority, industry competitiveness, content quality, and technical implementation. I do not guarantee specific monetary results. Instead, I survey customers concerning the value of the education, training, support, and overall satisfaction.
You may be asked to complete a satisfaction survey. By completing a survey, you confirm that the information contained is an accurate representation of your experience and that you have not received any financial incentive to give positive feedback. Further, you give me permission to publish your aggregate feedback and comments, on your behalf, on my website(s), materials, and various online review outlets. I respect your privacy and will not publish personally identifiable information without your consent.
Third Parties
I may recommend or provide access to third-party vendors for services such as content creation, link building, and technical SEO implementation. While I may have vetted these vendors and negotiated preferential rates, I am not responsible for the services provided by these third parties and do not guarantee their performance. Your decision to engage with any third-party vendor is at your own discretion and risk.
I may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with me. I am not responsible for such content and do not endorse or approve it. Such content may contain terms and conditions, privacy provisions, confidentiality provisions, or other provisions that differ from the terms and conditions applicable to my products and services. I assume no responsibility or liability whatsoever for the accuracy, reliability, or opinions contained in such content. If you decide to access such content or use their products or services, you do so at your own risk.
Third-party company names, logos, and products are trademarks or registered trademarks of their respective holders. Use of them does not imply an affiliation with or endorsement or sponsorship of me or my services.
Program Implementation and Support
I provide education, training, and implementation guidance during the 90-day SEO Revenue Accelerator program and follow-up support as specified in your service agreement. The success of the program depends significantly on your active participation, implementation of recommended strategies, and ongoing commitment to the SEO process. I cannot be held responsible for results if recommended strategies are not implemented properly or in a timely manner.
While I commit to providing expertise, guidance, and support throughout our engagement, the ultimate responsibility for implementation and ongoing maintenance of SEO strategies lies with you and your team. I provide the framework, training, and direction, but cannot guarantee specific outcomes if all recommendations are not followed.